Berlin (Germany) Funeral Home takes risk on their recent ad campaign.

This is an ad for funeral home Bergemann & Sohn.

These ads were placed at subway stations and the minimalist content of the advert “Come a little closer” jokingly encourages the public to walk a little closer to the tracks which would of course benefit the funeral home. Tasteless?

I have noted comments by instagram users and here are a few responses “genius marketing”, “effective marketing” “wow”, “only in Berlin” “wtf” and finally, a person in Italy commented and said “we have a funeral services company in Italy that only makes jokes like this. It became nationally famous and it’s the richest one in the nation. Laughing at death is  good for business.”