Stick in rink
January 29, 2026
Joe Borovich, graphic designer and the visionary behind the Vancouver Canucks logo
I recently read about the passing of Vancouver born Joe Borovich, a hometown designer whose work quietly became one of the most recognizable symbols in Canadian sport. Borovich was the creator of the Vancouver Canucks’ iconic “stick-in-rink” logo. On October 9, 1970, the Vancouver Canucks skated onto the ice for their inaugural National Hockey League game. […]